Data Protection
Information on how Rodoverken processes personal data and uses cookies
When you visit the Rodoverken website, use the services on the website, or communicate with us via email, you provide Rodoverken with certain personal information. Such information may be collected when you express interest in our products and services, or through cookies that gather data about your behaviour and usage of our website.
This information text describes how and why Rodoverken processes your personal data collected through your use of the website or when you communicate with us via email, what rights you have, as well as which cookies are used and why. Personal data refers to any information that can be directly or indirectly linked to a physical person, such as name, personal identification number, and IP address, among others.
This general information text may be supplemented by specific information regarding certain collections or processing of personal data. We may also ask for your consent for certain processing activities. If specific information is provided or if consent is requested, this will apply in addition to, and take precedence over, this general information text.
Who is responsible for your personal data?
Rodoverken AB is the data controller for all processing of your personal data collected through our website, our services, or campaigns. Please see the contact information at the bottom of the page.
Regarding third-party cookies on the website, Rodoverken is only responsible for the data that Rodoverken receives from the respective third party. If and to the extent that third-party cookies collect information used for other purposes, the relevant third party is responsible for such processing.
How is your personal data collected?
Your information, such as name and contact details, is collected when you use our services on the website and provide us with information, for example, when you express interest in our projects, products, or services, or when you communicate with us via email. To express interest or communicate with us via email, it is mandatory to provide us with certain information. Interest registrations and other data collection can also be done through Rodoverken’s LinkedIn and Facebook pages. Rodoverken may also collect personal data on the website, such as IP address information and usage behaviour/patterns when you use the site (e.g., which pages you visit and how you scroll and navigate on the website). Such information is collected using cookies or other similar technologies. Read more about cookies and the information we collect through cookies further down.
Why do we process your personal data and what is the legal basis?
We process your personal data for the following purposes and recipients:
| Purposes | Recipients |
| I) To ensure effective and secure use of the website and optimize/improve the user experience. | I) Ourselves, a web agency, and a web analytics service. |
| II) To contact and communicate with you if you reach out via our website, email, or our partners’ websites. | II) Ourselves, a web analytics service, and a cloud service. |
| III) To analyze statistics and user behaviors/patterns on the website. | III) Ourselves, a web agency, and a web analytics service. |
| IV) To provide personalized services and content tailored to the data we have about you. | IV) Ourselves, a web analytics service, a cloud service, and social media. |
| V) To offer you targeted marketing, including ads, offers, and recommendations tailored to the data we have about you. | V) Ourselves, a web analytics service, a cloud service, and social media. |
| VI) To further develop and improve the website and make adjustments based on users’ preferences. | VI) Ourselves, a web analytics service, a cloud service, and social media. |
| VII) To enter into agreements regarding the services and offers you have expressed interest in. | VII) Ourselves, an external CRM system, a web agency, and a web analytics service. |
The processing under points I) and II) is carried out as it is necessary for Rodoverken’s legitimate interests, which consist of providing the necessary functions on our website and enabling communication with you through our site. Therefore, the legal basis for these processes is legitimate interest.
The processing under points III), IV), V), VI), and VII) is only carried out if you have given prior consent, meaning you have provided your approval.
Transfer of Personal Data
For the purposes stated above, Rodoverken may, in certain cases, transfer your personal data to subcontractors or partners both within and outside the EU/EEA area. Such subcontractors or partners are engaged, for example, to perform technical services for the website or for marketing purposes. Rodoverken always takes appropriate measures, such as entering into so-called data processing agreements, to protect your personal data using suitable technical and organizational safeguards.
If Rodoverken transfers your data outside the EU/EEA area, such transfer is typically carried out based on the European Commission’s so-called standard contractual clauses in accordance with Article 46 of the EU General Data Protection Regulation. You can read more about the standard contractual clauses at the following link: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
Unless otherwise specified, recipients of personal data may only process your personal data to perform tasks for Rodoverken and not for their own purposes.
How long do we retain your personal data?
Rodoverken does not retain your personal data longer than necessary to fulfill the purposes stated above or as required by law. After that, we will delete your data or anonymize it in such a way that it can no longer be linked to you.
As a general rule, we retain your personal data collected when you express interest in our projects, products, or services for the duration that the relevant project, product, or service is offered by Rodoverken. When you communicate with us via email, we generally keep your personal data for the duration of your ongoing relationship with us and for two years thereafter.
If you have removed your expression of interest, Rodoverken may retain certain personal data for the purpose of re-engaging you as an interested party for twelve (12) months from the date of your removal.
Furthermore, Rodoverken may retain your personal data for a longer period to establish, assert, or defend against legal claims, or if we have a legal obligation to do so. For example, we retain all data related to accounting information in accordance with the Accounting Act (1999:1078), which imposes a retention period of seven (7) years.
See the retention periods for various cookies stored on your device under “Summary of cookies and retention periods” below.
What rights do you have as a data subject?
You have the following rights under applicable data protection legislation:
You have the right to be informed about whether Rodoverken processes your personal data and, if so, to access such personal data (known as a subject access request) along with additional information about the processing. Requests for such access must be made in writing, signed by you, and sent to the address at the bottom of this policy. Please mark the envelope “Data Protection.” To ensure that the access request is not sent to the wrong person, we will send it to your registered address.
If you believe that your personal data is incorrect or incomplete, you have the right to request that the data be rectified.
Under certain circumstances, you may request that your personal data be deleted or restricted.
When processing is based on a balancing of interests, you have the right to object to such processing. If an objection is made against processing for direct marketing purposes, your personal data will no longer be processed for this purpose.
Upon request, you also have the right, under certain conditions, to obtain and transfer certain of your personal data to another data controller, known as data portability.
If you believe that Rodoverken has processed your personal data incorrectly or in violation of applicable data protection legislation, you have the right to file a complaint with the Swedish Data Protection Authority, see https://www.imy.se/.
If you wish to exercise your rights in relation to Rodoverken as described above, you should submit a written request signed by you to us using the contact details provided at the bottom of the page.till Rodoverken enligt ovan ska du ställa en egenhändigt undertecknad begäran till oss enligt kontaktuppgifterna som anges längst ner på sidan.
About cookies
Below is a description of the cookies we use on this website and why, as well as how you, as a visitor to our website, can avoid these cookies. In this policy, the term “cookies” is used as a collective term for web beacons, pixel tags, and other identifiers and/or tracking technologies.
What are cookies?
Cookies are small text files stored on your device, such as a computer, tablet, or mobile phone, when you visit our website. They allow Rodoverken to recognize your browser when you return to our site. The cookie contains information about your browser, such as browser type and screen resolution, as well as your activity on Rodoverken’s website, including when and what content you have viewed and clicked on, as well as which website you visited before coming to our site.
To use the website and all its features smoothly, you are required to accept certain cookies. Therefore, when you visit our website, you will be asked to consent to the use of cookies. You always have the option to limit our use of cookies and/or delete them. However, this may affect the website and its functionality. See further down for more information on how to limit and delete cookies.
Which Cookies Do We Use and Why?
Rodoverken uses cookies for several different purposes, including to gather information about how the website is used, improve the user experience, and for internal statistical purposes, such as counting the number of unique visitors to the site. Additionally, Rodoverken can recognize your device when you visit the website again, store information about your activities and preferences, and offer you targeted advertisements tailored to your interests as much as possible. We use both session cookies, which are temporary and deleted when you close your browser, and persistent cookies, which are stored on your device for a specified longer period or until you choose to delete them. The duration for which different cookies are stored on your device is indicated in the table below.
The types of cookies we use and why we use them can be categorized as follows:
ABSOLUTELY NECESSARY COOKIES
Certain cookies are necessary for you to use our website and all its features, such as enabling us to identify requests from the same browser during a limited session time.
| Cookie Id | Domain | Duration | URL pattern |
| cookieyes-consent | rodoverken.se | 1 year | cookieyes.com |
| wpEmojiSettingsSupports | rodoverken.se | session | wordpress.com |
FUNCTIONAL COOKIES
Functional cookies contain a unique ID and help the website store user settings, such as information about language, region, and other preferences, to provide you with personalized and tailored services and content.
STATISTICAL COOKIES
These cookies are used to analyze the website’s performance and identify and address any issues as soon as Rodoverken detects them.
| Cookie Id | Domain | Duration | URL pattern |
| _ga | .rodoverken.se | 1 year 1 month 4 days | google-analytics.com|googletagmanager.com/gtag/js |
| _ga_* | .rodoverken.se | 1 year 1 month 4 days | google-analytics.com|googletagmanager.com/gtag/js |
MARKETING COOKIES
We use marketing cookies to store information about user activity on our website, including which pages the user has visited and which links they have clicked on, as well as how the user navigates between different websites. Rodoverken uses this information to offer targeted and personalized marketing that we believe is relevant and of interest to you. With the help of marketing cookies, Rodoverken can also display ads when the user visits other websites. Finally, these cookies are used to ensure that the same ads are not shown to you too many times and to measure the effectiveness of our marketing campaigns.
| Cookie Id | Domain | Duration | URL pattern |
| YSC | .youtube.com | session | youtube.com |
| VISITOR_INFO1_LIVE | .youtube.com | 6 months | youtube.com |
| VISITOR_PRIVACY_METADATA | .youtube.com | 6 months | youtube.com |
THIRD-PARTY COOKIES
We also use third-party cookies on the website, which means they come from a different domain name sender than the one you are visiting. The same third-party cookie can be used by multiple different websites that collaborate to understand how visitors navigate between them. Information from these cookies may be shared with us but can also be used for other purposes. This is controlled by the respective entity responsible for delivering it.
How Can You Limit or Delete Cookies?
You can delete all cookies from your device and can set your browser/change your settings to automatically deny cookies or be informed that a website uses cookies. You can read more about how to deny and remove cookies here: https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options.
To gain full access to Rodoverken’s products and services online, you must accept cookies. If you choose to delete or limit the use of cookies, certain features on our website will not work, and you will therefore not be able to take advantage of the entire site. Additionally, you will need to manually set your preferences, such as language, each time you visit our website.
Contact Information for the Data Controller
If you have questions about the processing of your personal data or cookies, or if you wish to exercise your rights as stated above, you are welcome to contact us.
Rodoverken AB,
Attn: Data Controller
Teknikvägen 3
444 95 Ödsmål
Sweden
Email: privacy@rodoverken.se (Note: Not applicable for requests for data access)